Social media is an essential way of life for both individuals and businesses in this day and age. Since the customers are on these platforms, businesses also put a lot of effort into promoting their products and services on websites like Facebook, Twitter, Instagram and so on. 

Email marketing is another area of internet marketing that gives promising results. What they don’t do is promise to always capture the demographic you are aiming for. That can be achieved with this kind of integrated marketing strategy. 

For instance, when a customer of a certain product or service has a question, they immediately jump to a search engine and enter the question in the search bar. The likes of Google then find websites that can answer that question.

When you are trying to capture that segment of your customers, you have a chance to reach them directly by optimizing your content. This is about giving them the right information at the right time. That is how search engine optimization and content marketing come together and benefit your brand.