The next task after keyword research and optimization is to optimize the technical aspects of the website, some of which we covered in the previous chapter. This is called on-page optimization and it leads to better search ranking for your website and also increases the traffic which improves the conversion rate. Now, it takes some time to see the results of this practice. So, patience is key here. The elements of the website that could use your help are both text and pictorial. You must also consider the HTML code at the backend and the user experience on the frontend of the website.

There is also off-page optimization which is the work you need to do outside your own website, which includes external links and social media platforms. But let’s focus on the on-page factors for now. This is the next important factor in search engine optimization after keyword research. It lets you tweak all the technical elements of the web page to improve your chances at search engine rankings. Now, don’t be intimidated by the technical talk. I’ll break it down for you so that you understand that it’s just a few changes.