Whether you are using Google Analytics (which is recommended)or some other service, you need to keep track of how your SEOstrategies are working. This gives you the chance to see which tactics are right for your content and what needs to be done about the strategies that are not working.
Do you need to tweak it or abandon it and go one direction entirely? The answer to these questions lies in data crunching. Once again, you can hire an SEO expert who will break it down to you but it is not that difficult. Let’s give you a primer on main parameters that tell you how your strategies are panning out so that you know what you’re looking at.