When SEO for businesses is discussed, you don’t hear a lot about content marketing. Even some professionals make this mistake. But after reading this chapter, you will know better. 

Along with SEO, content marketing is a very important part of modern marketing. When you combine these two concepts, if your execution is flawless, you can make your website an unstoppable force. 

If you make a content marketing strategy and keep search engine optimization in mind, your brand will be able to make the most out of any digital campaign. These kinds of strategies are often called integrated strategies because they bring two powerful concepts together.