The things you might not know about search engine optimization could fill a book! Well, it is true. So first of all, congratulations on making it to the end. In this book, I have tried to talk about all the things that make a search engine like your website. From what SEO is to its importance to every kind of website, the fundamentals have all been laid out.

You have also learned extensively about terminology and what it means to engage in good and bad practices. You have learned about the penalties if you don’t play by the rules and their awards when you do. You have also learned about shortcuts and why it is a good thing to avoid them. You have even looked at advanced tactics and how simply they can be implemented. 

Now, a lot of this can be outsourced to professionals who know a lot about the tools that can get all of this and more done quickly and efficiently. But if you can spare the time and do this in house, you can divert those resources to the more creative endeavors that are at the heart of your operations.

When you get that high ranking on SERPs as you dream, you gather a lot of eyeballs and might turn them into loyal customers for a lifetime. And that stuff cannot be bought, oftentimes, not even with paid advertising.