You know that this is an important part of making sure your website gets visibility with a search engine. You want to create content that is consumed and for that you need to use the word that your customers and potential customers are using to find your products and services. 

Just make sure you are looking at high-volume keywords along with keywords that help you stand out from the crowds that don’t get lost in the list of thousands of other websites which are also using the exact same set of keywords.

Make sure you look at the search volume for the keywords you pick which can tell you the estimated amount of traffic on each of them.