Then there is the meta description which has been important right from the early days of SEO. This is the description that comes right under the title of your page on the search engine results page. It gives the user a peek into the content of your page and is extremely important. 

Now, it does help with rankings on Google, although not as much as it used to a decade ago, but there is some evidence to say that these descriptions are helpful. Consider yourself a lazy search engine user who is not going to open multiple pages to check what it’s about and you will understand the value meta descriptions add.

Having good meta descriptions is known to help improve factors like the perception of your web page’s quality and the click- through rate or CTR.