After internal linking, the next factor to consider for on-pageSEOis the order of the categories on your website. Let’s do this with an example. 

If your URL looks like  https://www.websitename.come/USnews/washington… it is a good one because it goes in the right order because it goes from overall US news to Washington in particular. Search engines use this information to understand the relevance of a webpage.

The hierarchy helps the search engines index the pages and that in turn helps them list it out to those who are specifically looking for, let’s say, local Washington news. And this happens way before it even looks at the content. So, URL hierarchy is very important. 

Instead, if the URL looks random like https://www.websitename/report/washington17254…it does not give any sense of hierarchy and does not make much sense to the search engine. It also does not know what the page is about and will be unable to categorize it because no one is actually going to look for the words “report” and “washington17254”. So, yourURL means nothing to the search engine and it is one of the easiest things that you could have done. It’s a missed opportunity.