The speed at which your web page loads is not just a matter of convenience for your user but also an important SEOpractice. This wasn’t always the case but in today’s market, if you have a slow-loading page, your users will run like they are on fire. Searchengines don’t like recommending such pages to their users. 

Data shows that even a one-second delay can lead to a sevenpercent loss in conversion rate. Data also shows that about 40percent of users leave a website that takes over three seconds to load. 

This has made businesses more cautious about the way their websites are built. And search engine optimization has a huge impact on revenue generation. So, page speed becomes a key factor. This can be achieved by getting rid of elements on the page, like plugins, that are not essential and are heavy.