Once you optimize your website, you will be able to track the results for long-tail and specific keywords. You can do this by doing a simple Google search for those keywords. Your best-case scenario is to rank on top of the page which is what a quarter of people click on on the SERP. You can also conduct keyword gap analysis. This gives you competing URLs and which keywords are working for them. This helps you fix your own list of keywords. It’s a great way to tap into a demographic you might not have touched as of yet.