Then there is the title tag, the second critical on-page optimization factor. Now we get into the coding aspect (if you’re using an old-school website editor). Stay with me and fret not because most website builders these days have easy-to-use interfaces that make it easy to edit the title tag of each of your pages.

So, the title tag is an HTML tag that exists in the header section of every webpage. This is the first piece of context on your webpage. It can be seen in your browser window and the SERP. It is not as critical a factor on its own for organic ranking with a search engine but if you mess it up with a bad title tag or a duplicate one, this can spoil the progress you have made with the other factors.