The other way to improve your SEO is to audit your website. This helps you understand the link between sales and search traffic. You can hire experts to help you out but if you understand the basic logic, you will be able to do it yourself. 

Audits are a systematic way of understanding a concept or an event. Typically, this word is associated with financial stuff but it is a real thing in the world of SEO too. It helps you engage existing customers while attracting new ones. 

When you perform an SEO audit, you analyze the performance of your website on the whole and create goals and strategies for the future. This helps you increase your profits by fixing any problems or gaps you might have with the existing content on your website.

Typically, you get to learn about the problems with your titles and descriptions which are often overlooked. That’s a big mistake. Here’s what you do during an SEO audit. 

● Make sure all the content has titles and descriptions that are optimized. 
● Make sure the content has the right keywords while avoiding keyword stuffing. 
● Make sure your URL is simple and structured properly so that the search engine knows what the web page is talking about. 
● Make sure the content and the elements on a page are formatted with headings and subheadings. Eachparagraphshould have at least 2-3 sentences. Important points must be in bold or italics. Add a call to action whenever possible. 
● Add images, optimize them and add alt text to the mall.
● Add relevant, high-quality links to the content. This includes internal and external links.