The first one is to identify how you are doing in terms of organic search traffic coming from search engines. These are the results an abuser gets when they type in a certain set of words into the search bar. 

The number of visitors your site is getting from this is the first thing to learn. This is because it is targeted. They are looking for specific detail and if you have the answer, you should be ranked high enough to cater to their needs. 

When you succeed here, you have a high chance of gaining a paid customer. This also means that your overall organic strategy is working because your visibility is high.