Now, you know that the content of the website is under your control. The same way, technical details are also up to you and not just the programmers. But on-page SEO optimization also starts with content. 

A page is deemed to be good by a visitor only when the content is useful to them. It is the first and the only thing that matters to them. The same is true for search engines because the user is their priority. A search engine is no good to the user if it doesn’t give them relevant information. So, content is important to get better rankings too. 

Good content, when it comes to SEO, can be defined as information that meets the user’s demand and has a good number of resourceful and authoritative links (linking to the source of the information). 

This is the same as the concept of demand and supply in world markets. When you satisfy high demand for a specific piece of information, whether it is in the form of text, pictures, video or sound, you create good content. 

And that content is given more weight when there is linkability. That means you need to make it easy for people to link it to their content so that their websites drive traffic to you. 

How and why does this happen? No one likes a page of crappy content because that will just annoy their visitors. So, when your web page is linked in the content of other pages, it is like getting a thumbs up from them. This gives your web page brownie points in the eyes of search engines.